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For the third year running, Ferrari has taken the Red Dot: Best of the Best award for the maximum expression of design quality and ground-breaking design. The model to receive the top Red Dot Award in the prestigious annual Product Design competition this year was the Ferrari J50, the strictly limited series of bespoke cars built to commemorate the 50th anniversary of Ferrari in Japan.
A sophisticated two-seater, mid-rear-engined roadster based on the 488 Spider, the J50 features a radically futuristic design language and was praised by the Red Dot jurors for its innovation. Designed by the Ferrari Design team under the direction of Flavio Manzoni, just 10 examples of the J50 will be built in the spirit of Ferrari’s fuori serie tradition.
The international jury of design experts also awarded Ferrari Red Dot distinctions for the high design quality of the GTC4Lusso, LaFerrari Aperta and the 458 MM Speciale. The award ceremony held the evening of the 3rd of July at the Aalto Theater in Essen thus focussed attention on the design excellence that characterises Ferrari’s entire model range in the year that the company celebrates its 70th anniversary.
Ferrari’s unique heritage, in fact, is encapsulated in the most extensive and diverse range of sports cars in the automotive sector. The GTC4Lusso is Ferrari’s flagship GT production car, an exclusive interpretation of the four-seater concept, combining extraordinary performance in all driving conditions with sporty elegance and luxurious comfort. The LaFerrari Aperta is a limited-edition special series, an open-top version of the acclaimed LaFerrari supercar which represents the finest expression of the marque’s technical capabilities in both GT and Formula 1 engineering. The 458 MM Speciale instead is one of the latest creations from Ferrari’s special One-Off programme, a bespoke service for clients who desire a truly unique car with innovative, individual styling.